Legal
Privacy Policy
Last updated: May 2026
Spritely takes privacy seriously. This policy explains what personal data we might collect, why we collect it, how it's stored, and what you can do about it. We've written it to be readable — if something is unclear, please reach out and we'll explain it in plain terms.
What data we collect
Contact form data: When you send us a message through our contact form, we receive your name, email address, and the contents of your message. We use this only to respond to you.
Analytics data: If you consent to analytics cookies, we collect anonymised information about how you navigate the site — pages visited, time on page, referring sources. This data cannot be used to identify you personally.
Cookie preferences: Your cookie consent choices are stored locally in your browser's storage. We don't send this to any server — it stays on your device.
Advertising data: If you consent to advertising cookies, certain browsing data may be shared with advertising networks to support ad measurement and personalisation. See our Cookie Policy for details.
Legal basis for processing
Consent: Analytics, advertising, and personalisation cookies are processed only with your explicit consent, given via our cookie preferences tool.
Legitimate interest: We may process contact form submissions to respond to your inquiry — this is in both your and our legitimate interest.
Legal obligation: In certain circumstances we may be required to retain or disclose data to comply with applicable law.
How we use your data
- — To reply to messages you send us via the contact form
- — To understand how visitors use the site so we can improve it (analytics, with consent)
- — To support advertising measurement and relevance (with consent)
- — To maintain basic security and functionality of the website
- — We do not sell personal data to third parties
Third-party sharing
We may share data with third-party service providers that help us operate the site — such as analytics providers or advertising networks. These providers are only given the data they need to perform their service, and they are contractually obligated to handle it responsibly.
We do not share personal data for purposes unrelated to operating this website, and we do not sell it.
Data retention
Contact form submissions may be retained for up to 12 months to allow us to follow up on inquiries. After that, they are deleted.
Analytics data (where collected) is retained in aggregated, anonymised form. Cookie preference data is stored in your browser and does not expire on our end — you can clear it at any time.
Data protection measures
We take reasonable technical steps to protect any data we handle, including secure transmission and access controls. We do not store sensitive personal data beyond what's necessary to respond to inquiries.
In the unlikely event of a data breach that affects your personal information, we will notify affected parties as required by applicable law.
Your rights
Right to access: You can ask us what personal data we hold about you.
Right to rectification: If any information we hold is inaccurate, you can ask us to correct it.
Right to erasure: You can ask us to delete personal data we hold about you.
Right to data portability: Where applicable, you can request a copy of your data in a portable format.
Right to object: You can object to certain types of processing, including direct marketing.
To exercise any of these rights, contact us via our contact page. We'll respond within 30 days.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may: Avoid filling out contact forms, account registrations, or any data-submitting features. Disable cookies through your browser settings (see our Cookie Policy for more details). Contact us directly to request the deletion of any previously shared personal data. We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our Contact page. We will process your request promptly.